Director, Product Marketing (SaaS/B2B)

Director Product Marketing

Remote U.S. (designated states)
Department: Marketing
Reports to: CMO

This position is fully remote and may be performed from one of the following U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.

The Director Product Marketing will be an innovative, take-charge leader, with an ability to unite and inspire cross-departmental leaders to get things done. In this role, you will work closely with the Product Development team to shape the strategic direction and positioning of Raintree’s releases and collaborate with cross-functional teams to develop effective GTM strategies that drive revenue for new product launches. This role requires a passion for excellence in commercialization with a strong blend of product knowledge, marketing expertise, and leadership skills to effectively communicate the value propositions to target audiences. Additionally, this person will be an advocate for the customer within and across the company, should have an entrepreneurial mindset, thrive in agile ways of working, and must be great at building relationships, driving consensus, and executing flawlessly.

Duties and Responsibilities
 

• Lead commercialization alignment with key stakeholders across the Raintree organization on all planned releases, including responsibilities, roadblocks, timelines, roles/responsibilities, outcomes, and reporting, while fostering an environment of innovation and execution.
• Develop compelling and differentiated product positioning and messaging that resonates with target audiences for new and existing products and services, supporting the overall product narrative and direction.
• Translate technical features into clear and impactful benefits for customers, creating marketing messaging “themes” for regular release showcases and large industry events.
• Conduct qualitative, quantitative, and competitive research and leverage the analysis to inform product messaging, and positioning to drive growth, sharing insights and next steps with leadership.
• Influence/contribute to the Product Roadmap via research, analysis, and insights on trends and opportunities.
• Play a key role in determining Raintree’s pricing approach for all product releases.
• Lead product launches from planning through execution, ensuring successful product releases and driving measurable results.
• Create GTM launch plans including messaging/positioning/differentiations, presentations for sales/client success, and partnering with marketing on all strategic execution plans.
• Ensure consistency of messaging across all marketing channels and materials.
• Lead regular product “showcases” for both clients and prospects, building the strategy to optimize reach in partnership with the Product team.
• Own and drive Raintree’s case study strategy and process, including interviewing clients and aligning with sales on prioritization.
• Prepare talk tracks and messaging approaches prior to major industry events.
• Be the go-to evangelist for all of Raintree’s positioning and differentiations across product, services, partnerships and announcements.

Position Proficiencies and Requirements
 

• Bachelor's degree in business, communications, marketing, or related field
• 8+ years of professional experience in product marketing, with a proven track record of success in driving product growth and revenue.
• Strong strategic thinking and analytical skills, with the ability to translate complex ideas into simple and compelling messaging.
• Excellent presentation skills, with the ability to articulate value propositions to both technical and non-technical audiences.
• Ability to take initiative, think strategically, and connect dots to drive results.
• Ability to build, manage, and influence relationships with stakeholders at all levels.

Competencies to Drive Success

• A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit.
• Uses their passion for experimentation and innovation to implement new processes and technologies.
• Demonstrated leadership skills with the ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise.
• A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision.
• A passion for working in a fast-moving environment and thrives in agile ways of working.

About Raintree Systems​

Raintree is the preeminent platform for enterprise and mid-sized therapy provider organizations. Our award-winning solutions in patient engagement and communications, clinical documentation, revenue cycle management (RCM), and business intelligence are tailored to the needs of physical therapy, occupational therapy, speech therapy, and ABA practices across all treatment settings.

Our Core Values

We put our Clients First - We are Open and Honest - We are Disciplined, Yet Flexible

We love to Solve Problems - We are Committed to Greatness - We are High Performance Team

Raintree Systems provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Protect yourself from recruitment fraud: Raintree will never ask for financial information of any kind or for any payment during the job application process. We will never ask for personal information during the interview process such as passport number, bank account number, or social security number and will never ask you to receive and ship packages or goods. Our recruitment process takes place via zoom or in person. Any emails from Raintree recruiters will come from an @raintreeinc.com email address.